Brussels, Belgium · Since 2016

Building brands with the future in mind

We rethink everyday essentials around real needs, creating products designed to last and using resources more thoughtfully.

Bambaw Group at a glance

4Consumer brands
€16MRevenue in 2025
+30%Average yearly growth (2023–2025)
6M+Products in circulation
Co-founders Max and Gus

Our story

It started with a bamboo straw

In 2016, twin brothers Max and Gus looked at the 10 objects most often found on beaches and asked: how can the things we use every day have a lighter impact on the planet?

They started with straws, swapping plastic for reusable bamboo. Each order was packed by hand in the basement of their childhood home in Brussels. One product at a time, the rest of the list became Bambaw’s first range.

10 years later, that idea has grown into a group of brands rethinking everyday products through sustainability, health and wellbeing.

Read the full story

When the idea found its people

The first orders came from the UK. The early reviews confirmed something important: we were not the only ones looking for more sustainable alternatives.

As demand reached new markets and new parts of everyday life, the business expanded into distinct brands, each serving different needs and powered by shared expertise, infrastructure and experience.

From less waste to healthier living

Reducing waste led us to look more closely at materials. That naturally widened our focus to the impact everyday products have, both on the planet and on the people who use them.

We consider all aspects, from waste and durability to safer materials, healthier routines and the effectiveness of a product in everyday life.

We look for evidence before making a claim. Testing and third-party verification help us confirm our material choices and product performance.

10 years in the making

Meet the founders

Max, co-founder

Max

Co-founder

“Curiosity keeps us questioning how things could work better.”

Gus, co-founder

Gus

Co-founder

“Structure is what turns those ideas into something that can last.”

Long before Bambaw Group, Max and Gus were already starting projects side by side. Childhood treehouses gave way to their first online ventures as teenagers, driven by the same curiosity and entrepreneurial instinct.

That curiosity came with a strong attachment to nature and a growing awareness of pollution. After their studies, they came back together with a clearer ambition: use entrepreneurship to create something useful, responsible and made to last.

In the early days, Max and Gus did almost everything themselves.

As the company evolved, so did their roles: Max leads brand vision, market strategy and growth, while Gus leads product strategy, supply chain and financial resilience.

“Our differences make the business stronger. They help us see the same challenge from more than one angle.”

— Gus

That same idea now runs through the wider team, with specialists across product, brand, marketplaces and operations bringing their expertise to one shared direction.

“Success is seeing people take ownership and do things better than we ever could alone.”

— Max

Our ability to combine our respective strengths is what will shape the next chapter of Bambaw Group.

Our mission

Build brands that make everyday life healthier and more sustainable

We rethink everyday essentials around real needs, creating products that are made to last, use resources more thoughtfully and fit naturally into people’s lives.

What we stand for

01

Positive impact that lasts

We make practical choices today that create lasting value for people, our brands and the future.

02

People first, stronger together

We design with people in mind and work as one team, sharing openly and learning from each other.

03

Curiosity drives change

We question assumptions, follow the evidence and keep looking for stronger solutions.

04

Take ownership, keep growing

We take responsibility, make decisions and use every challenge as a chance to grow.

Our brands

Distinct brands, shared expertise

01 / 04

Impact & Sustainability

“To grow our impact, we need to be around for decades, not seasons.”

Max · Co-founder

“Building for the long term means making decisions that still make sense years from now.”

Gus · Co-founder

Press kit

Working on a story about Bambaw Group?

Our press kit brings together company facts, logos, high-resolution images and assets from across our brands.

Download the press kit →

Need something else or want to speak with us? Reach us at

Press kit preview: fact sheet, brand assets and press release

Careers

Make a difference with a purpose-driven team

We’re a growing team of around 40 people, with our HQ in Brussels and teammates working remotely around the world.

What you can expect

Take responsibility for meaningful work, make decisions and move ideas forward.

Build your expertise, take on new challenges and grow with the work you lead.

Work with specialists who share what they know, bring different perspectives and challenge each other to improve.

See how your contribution shapes our products, brands and the way the Group grows.

Know what you own, what success looks like and have the freedom to find the best way forward.

A clear hiring process

We want you to know what to expect from the start.

  1. Tell us about your experience and what you’re looking for.

  2. Complete a short skills and reasoning assessment.

  3. Meet the hiring manager for a short video call focused on your experience, motivations and goals.

  4. Tackle a role-related challenge and discuss your approach, expertise and the role in more detail.

  5. If it feels right on both sides, we’ll make it official.

Get in touch

For any questions or enquiries about Bambaw Group, contact us at: