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Positive impact that lasts
We make practical choices today that create lasting value for people, our brands and the future.
Brussels, Belgium · Since 2016
We rethink everyday essentials around real needs, creating products designed to last and using resources more thoughtfully.
The first orders came from the UK. The early reviews confirmed something important: we were not the only ones looking for more sustainable alternatives.
As demand reached new markets and new parts of everyday life, the business expanded into distinct brands, each serving different needs and powered by shared expertise, infrastructure and experience.
Reducing waste led us to look more closely at materials. That naturally widened our focus to the impact everyday products have, both on the planet and on the people who use them.
We consider all aspects, from waste and durability to safer materials, healthier routines and the effectiveness of a product in everyday life.
We look for evidence before making a claim. Testing and third-party verification help us confirm our material choices and product performance.
10 years in the making
Co-founder
“Curiosity keeps us questioning how things could work better.”
Co-founder
“Structure is what turns those ideas into something that can last.”
Long before Bambaw Group, Max and Gus were already starting projects side by side. Childhood treehouses gave way to their first online ventures as teenagers, driven by the same curiosity and entrepreneurial instinct.
That curiosity came with a strong attachment to nature and a growing awareness of pollution. After their studies, they came back together with a clearer ambition: use entrepreneurship to create something useful, responsible and made to last.
In the early days, Max and Gus did almost everything themselves.
As the company evolved, so did their roles: Max leads brand vision, market strategy and growth, while Gus leads product strategy, supply chain and financial resilience.
“Our differences make the business stronger. They help us see the same challenge from more than one angle.”
— Gus
That same idea now runs through the wider team, with specialists across product, brand, marketplaces and operations bringing their expertise to one shared direction.
“Success is seeing people take ownership and do things better than we ever could alone.”
— Max
Our ability to combine our respective strengths is what will shape the next chapter of Bambaw Group.

Our mission
We rethink everyday essentials around real needs, creating products that are made to last, use resources more thoughtfully and fit naturally into people’s lives.
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We make practical choices today that create lasting value for people, our brands and the future.
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We design with people in mind and work as one team, sharing openly and learning from each other.
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We question assumptions, follow the evidence and keep looking for stronger solutions.
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We take responsibility, make decisions and use every challenge as a chance to grow.
Our brands
“To grow our impact, we need to be around for decades, not seasons.”
Max · Co-founder“Building for the long term means making decisions that still make sense years from now.”
Gus · Co-founderCareers
We’re a growing team of around 40 people, with our HQ in Brussels and teammates working remotely around the world.
What you can expect
Take responsibility for meaningful work, make decisions and move ideas forward.
Build your expertise, take on new challenges and grow with the work you lead.
Work with specialists who share what they know, bring different perspectives and challenge each other to improve.
See how your contribution shapes our products, brands and the way the Group grows.
Know what you own, what success looks like and have the freedom to find the best way forward.
We want you to know what to expect from the start.
Tell us about your experience and what you’re looking for.
Complete a short skills and reasoning assessment.
Meet the hiring manager for a short video call focused on your experience, motivations and goals.
Tackle a role-related challenge and discuss your approach, expertise and the role in more detail.
If it feels right on both sides, we’ll make it official.